Facebook’s collision course with the big portals
March 21st, 2008
In fact, Facebook is on a collision course with the more mature Web colonies–AOL, Google, Microsoft and Yahoo. One of the key metrics of a major portal is stickiness–the number of applications used per member and time spent on the site. Communications services, such as e-mail, instant messaging, group chat, and forums, have proven to be very sticky.
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